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Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, etc. Unfortunately, we often choose poorly. In this episode, Ted Ryce will talk about how we make these choices and how we can use sensible “choice architecture” to nudge people toward the best decisions for their health, wealth, and happiness. Listen Now!
In this episode, you’ll learn:
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- Behavioral economics versus traditional economics [02:26-05:08]
- Nudge theory or choice architecture [05:09-08:28]
- Why humans prefers simplicity [08:29-12:35]
- The underlying principles of why can’t we just make a better decision [12:36-31:45]
- Hot and cold cognition [16:08-31:45]
- The Jobs theory [31:45-35:52]
- How to change behavior to achieve your goals better [35:56-44:23]
- Working with individual’s health beliefs and behaviors [38:51-40:02]
- Shifting the goal from outcome focus to progress and process focus [42:25-44:23]
- The recap to behavior changes to achieve goals [44:23-47:42]
- Understanding the human rule to reach your superhuman [48:36-50:06]
- What’s your big takeaway from this episode [50:09-50:35]
- And much more…
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